Create your favicon to match your business logo.If you’re thinking of branding, a favicon should be on your mind too. The main benefit of the favicon is that it provides more brand recognition. In the years to come the World Wide Web Consortium (W3C) would recognize implementation of favicons had become a good practice and allowed a multiple standard for favicon sizes, including those various sizes in HTML5. If a website had a favicon.ico file placed in the root directory of its domain, the favorite bookmark entry would include the custom icon. Bookmarked URL in the favorites tab had the option of including a favorite icon next to it. Internet Explorer 5’s new “Favorites” tab (the first nomenclature for bookmarks) was the first place where a favicon could be seen. The favicon was originally introduced by Microsoft in March 1999. Also, it is used as an application icon on a mobile device. Web browsers use them in the URL bar, on tabs, and elsewhere to help identify a website visually. Defined by WordPress, a favicon (short for “favorite icon”) is an icon associated with a website or webpage intended to be used when you bookmark the web page.
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